While their movements might seem spontaneous, their motion is rooted in consistent paths and timing, with the dots moving along geometric arcs and following a standard set of snappy easing curves. 'A full range of expressions were developed including listening, thinking, replying, incomprehension, and confirmation,' explained a Google design team blog post. And once you've finished talking, the equalizer morphs back into dots that ripple as Google finds your results. When you begin a voice search on your phone or tablet, you'll see the Google dots bouncing in anticipation of your query.Īs you speak, those dots transform into an equalizer that responds to your voice. The logo is also meant to look young, fun, and unthreatening (read: 'I'm not like other massive tech corporations, I'm a cool massive tech corporation.') This was a prescient move - since Google unveiled this design in 2015, concerns about data privacy have reached a fever pitch. As Google's product line becomes more and more diverse, an adaptable design becomes essential. That means it's easy for Google's designers to manipulate and adapt the logo for different sizes - say, the face of an Android watch or the screen of your desktop computer. Serif typefaces are less versatile than their sans-serif typefaces, since letters vary in weight. Catull - the former typeface - has serifs, the small lines that embellish the main vertical and horizontal strokes of some letters. The new logo might look simple, but the transformation was significant.

About today's google logo